In the competitive build to rent (BTR) sector, having a compelling online presence is essential for attracting and retaining tenants. Yardi’s RentCafe marketing websites are tailored to meet this need, offering high-performance websites designed for speed, accessibility and user engagement.
As 42% of Gen Z renters are finding properties through search engines, you need a website that can deliver the essential information, visual floorplans, schedule tours and connect 24/7 and provide better SEO functionality so you can get your developments seen.
Here’s how RentCafe marketing websites can transform your property marketing efforts:
Engaging and Configurable Themes
Yardi provides a variety of responsive templates that are easy to configure, helping you to visualise and promote your brand effectively. These templates come equipped with essential tools such as SEO functionality and CTAs (click to action buttons), seamlessly integrating with Yardi’s CRM solutions to capture leads efficiently.
Improve your Performance Score
Websites need to be quick, accessible and search engine optimised to compete with the growing BTR market. Performance scores test the performance of a website and give it a score rating from 0 to 100. This performance score is calculated by combining several different performance metrics. Yardi’s RentCafe marketing websites can help you improve your lighthouse score by creating fast, dynamic and SEO friendly sites. Here’s an example from Yardi client, U by Urbeo:
With a third-party website –
With Yardi RentCafe Marketing Websites –
As you can see, with Yardi’s marketing websites, U by Urbeo were able to increase their score and achieve 100% performance.
Immersive Property Details
Interactive site maps, area maps and detailed amenity information encourages prospective renters to explore all aspects of your property. This feature helps in showcasing the unique selling points of your community, making it more attractive to potential tenants.
Live Unit Availability
With the floor plan assistant, prospects can find their ideal apartment by viewing photos, videos and 3D tours of available units. This interactive feature ensures that searchers have a clear and engaging experience when selecting their future home.
Effortless Tour Scheduling
Prospects can easily book tours through the website with appointments instantly appearing in your calendars. Automated communications confirm dates and times, simplifying the scheduling process and enhancing the prospect’s experience.
Effective Call to Action
Utilise unique features such as nudge marketing and pre-configured call to actions to guide prospects through their journey and increase conversions. The “find my home” feature gamifies the search process, making it more engaging and enjoyable.
Convenient Online Applications
Prospective renters can complete applications on any device, ensuring a paperless and hassle-free experience. This feature simplifies the application process, making it accessible and efficient for all users.
24/7 Prospect Engagement
Provide 24/7 support via live agent chat, text, and email, ensuring that you can engage with prospects at any time. All communication details are automatically integrated into the CRM dashboard, keeping you organised and responsive.
Enhance the BTR Journey with Yardi’s RentCafe Marketing Websites
Yardi’s RentCafe marketing websites offer a comprehensive solution for build to rent properties, enhancing your online presence and streamlining the marketing process. By leveraging these tools, you can attract more prospects, improve engagement and convert leads into leases effectively.