Leveraging Technology to Enhance the Student Journey

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In the purpose built student accommodation (PBSA) sector, advanced technology integration has become crucial for creating an enhanced and seamless student experience. Modern students, often digital natives, expect intuitive and efficient systems that align with their tech-savvy lifestyles. One of the leading solutions in this space is Yardi’s PBSA software, which automates and streamlines various tasks, significantly improving the student journey from move-in to move-out.

The Student Experience in PBSA

Leveraging technology to enhance the student journey in PBSA

The student journey in PBSA encompasses multiple touchpoints, each of which can be optimised through technology. From the initial application process to daily living experiences and eventual departure, students interact with their accommodation provider in numerous ways. These interactions can be categorised into four main areas:

  • Marketing & Online Applications
  • Rent Payments
  • Maintenance Requests
  • Amenity Bookings

Marketing & Online Applications

Efficient marketing and a seamless application process are critical for attracting and retaining students within PBSA. Yardi’s PBSA software provides robust tools for creating an immersive marketing website and enables students to apply for accommodation online effortlessly.

Engaging Marketing Websites

With RentCafe Marketing features, the software allows accommodation providers to build professional, visually appealing websites and effectively choose configurable themes that showcase their properties. The websites can feature high-quality unit images/video tours, interactive site maps, live unit availabilities and detailed information about the amenities/services offered. By integrating best practices and analytics, Yardi’s PBSA solution ensures that websites are built for speed, performance and accessibility along with vital analytics and SEO functionality. Helping providers showcase their communities, engage prospects and turn leads into leases with content-rich designs and easy-to-use features.

Seamless Online Applications

Similarly, Yardi’s PBSA software streamlines the application process by offering a user-friendly online booking portal that is accessible on any device. Prospective students can browse available accommodations, compare options, and submit applications directly through the website. The system guides applicants through each step, from filling out forms and onboarding guarantors to uploading necessary documents and making initial payments. Email notifications and updates keep applicants informed about the status of their applications, reducing anxiety and enhancing the overall experience. This seamless process ensures that students can apply and secure accommodation with minimal hassle. Thereby, improving conversion rates and occupancy levels for providers.

Automated Rent Payments

Managing rent payments is a significant administrative burden in student accommodation. Traditional methods often involve manual processing, which can be time-consuming and prone to errors. Yardi’s PBSA software automates the entire rent payment process providing:

Leveraging technology to enhance the student journey in PBSA

Convenience

One of the primary advantages of Yardi’s automated rent payment system is the convenience it offers to students. With an efficient MyCafe student app, tenants can set up automatic payments directly from their bank accounts or credit cards, ensuring timely payments without the need for manual intervention. Automated reminders and notifications about upcoming payments further alleviate the stress associated with financial management.

Transparency

Transparency in financial transactions is critical for building trust between students and accommodation providers. Yardi’s PBSA solution maintains a comprehensive record of all transactions, which students can access through a secure online portal. This transparency allows students to easily track their payment history, view pending amounts and understand any additional charges or fees. In case of discrepancies, having a clear transaction history helps in quickly resolving issues, thereby enhancing student satisfaction and trust.

Security

Financial security is paramount, especially when dealing with sensitive information like bank details and payment records. Yardi’s software employs advanced encryption and security protocols to safeguard student data. This level of security ensures that both students and their parents can have peace of mind, knowing that their financial information is protected from unauthorised access and cyber threats.

Efficient Maintenance Requests

Maintenance issues are inevitable in any living environment, but the way they are handled can significantly impact student satisfaction. Traditional methods of reporting and tracking maintenance requests can be inefficient and frustrating. Yardi’s PBSA platform revolutionises this process with a streamlined system:

Ease of Reporting

As mentioned, the solution simplifies the process of reporting maintenance issues by providing a user-friendly mobile app and online portal. Students can submit maintenance requests at any time, from anywhere, describing the problem and attaching photos if necessary. This immediate and convenient reporting system ensures that maintenance teams are promptly informed about issues, reducing the response time.

Real-Time Updates

After submitting a maintenance request, traditionally students are left wondering about the status and expected resolution time. Yardi’s intuitive software addresses this inconvenience by providing real-time updates on the progress of the maintenance request. Students will receive emails about the status change of their requests, whether they are pending, in progress or completed. This transparency keeps students informed and reduces frustration caused by uncertainty.

Prioritisation & Scheduling

Not all maintenance issues are created equal – some require immediate attention while others can be scheduled for the future. Yardi’s system automatically highlights/prioritises maintenance tasks based on the urgency and availability of providers. By efficiently scheduling and dispatching maintenance teams, the software ensures that critical issues are resolved quickly while work orders that need thorough inspections are addressed within a dedicated time frame. This prioritisation enhances the overall maintenance management process and improves student satisfaction.

Streamlined Amenity Bookings

Amenities are a significant aspect of the PBSA offering, contributing to the overall appeal and value of the accommodation. However, managing the booking and usage of amenities can be challenging without the right tools. Yardi’s PBSA solution simplifies this process through:

Online Bookings

The software allows students to book amenities such as study rooms, gyms and communal areas through an integrated online system with a concierge service. This online booking capability is accessible via a mobile app and web portal – providing students with the flexibility to reserve amenities at their convenience. The innovative interface makes it easy for students to view availability, select time slots and confirm bookings, ensuring they can make the most of the facilities offered.

Resource Management

Effective resource management is crucial for preventing overbooking and ensuring amenities are well-maintained. Yardi’s PBSA platform helps manage the availability of amenities by monitoring bookings and usage patterns. The system can provide configurable inspection templates for regular maintenance and cleaning, ensuring that amenities are always in optimal condition. By preventing conflicts and managing resources efficiently, the software enhances the overall experience for students.

Usage Analytics

Understanding how amenities are used can provide valuable insights for student accommodation providers. The integrated Yardi Voyager technology tracks and analyses usage patterns, helping providers identify the most popular amenities and when peak usage times occur. This data-driven approach allows providers to make informed decisions about resource allocation, facility upgrades and future investments. By continuously improving the quality and availability of amenities, providers can meet student needs more effectively and enhance the overall attractiveness of their accommodation.

The Broader Impact

Beyond these specific functionalities, the broader impact of PBSA technology lies in its ability to create a cohesive and integrated living experience. The automation and centralisation of key tasks allow students to focus more on their studies and social activities, rather than administrative hassles. For accommodation providers, the software reduces operational complexities and enhances the ability to deliver high-quality service. Thus, ensuring that PBSA continues to maintain a competitive edge within the market.

See how Yardi can help you optimise your student journey with a cloud based management platform.